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Highly regarded companies such as Goldman Sachs take great pride in boasting on their websites how “implementing facial recognition correctly”, may demonstrate great potential towards protecting one from a breach in cybersecurity. Securing the activity of one’s finance details with such advanced facial recognition technology has proven to be a positive and effective trend.

Microsoft, however, is questioning whether facial recognition technology is working for everyone’s advantage. In a recent blog posting, titled FACIAL RECOGNITION TECHNOLOGY: THE NEED FOR PUBLIC REGULATION AND CORPORATE RESPONSIBILITY, written by Brad Smith – the Microsoft President is crying out for “the need for government regulation”.

Smith makes a passionate plea, due to what he considers the rapid evolution of technology and devices, “Advanced technology no longer stands apart from society; it is becoming deeply infused in our personal and professional lives”. He is demonstrating his concern about government tracking. In some instances Smith highlights how positive facial recognition technology is indeed useful for finding missing children or helping first responders identify a terrorist, however, the issues he feels a strong objection to is how facial recognition relates to “US government projects related to separating children from their families at the border”.

The elaborate details Smith illustrates in his blog post, regarding how facial recognition ought to be addressed through government regulation are many, but the emphasis in his starting points, clearly show his concern is focused on personal privacy and personal consent.

• Should law enforcement use of facial recognition be subject to human oversight and controls, including restrictions on the use of unaided facial recognition technology as evidence of an individual’s guilt or innocence of a crime?

• Similarly, should we ensure there is civilian oversight and accountability for the use of facial recognition as part of governmental national security technology practices?

• What types of legal measures can prevent use of facial recognition for racial profiling and other violations of rights while still permitting the beneficial uses of the technology?

• Should use of facial recognition by public authorities or others be subject to minimum performance levels on accuracy?

• Should the law require that retailers post visible notice of their use of facial recognition technology in public spaces?

• Should the law require that companies obtain prior consent before collecting individuals’ images for facial recognition? If so, in what situations and places should this apply? And what is the appropriate way to ask for and obtain such consent?

• Should we ensure that individuals have the right to know what photos have been collected and stored that have been identified with their names and faces?

• Should we create processes that afford legal rights to individuals who believe they have been misidentified by a facial recognition system?

The President of Microsoft bespeaks passionate objectives in the area of facial recognition technology, “this is a national issue that requires national leadership by our elected representatives”.

To read the entire blog by Microsoft President, Brad Smith visit:

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