VERIZON is partnering with visionaries from different industries, using data and technology to turn innovative ideas into reality, in their operation HUMANABIITY. Their slogan, “ We don’t wait for the future. We build it”, has engaged them in projects that reduce C02, save lives and keep food safe.
By creating a device with a sensor the size of an American nickel (10 cents), environmental conditions can be tracked through an advanced network system that protects food shipments from the risk of contamination.
According to data provided by VERIZON, 4 billion pounds of seafood, was consumed in America during 2009. Their studies also show that 47.8 million Americans get sick from food borne diseases each year, 128,000 people are hospitalized by food poisoning annually, and 3,000 Americans actually die each year from food borne diseases.
Advertisements created by the VERIZON team, proudly demonstrate the effectiveness and necessity of this safety sensor. Tom Villa, VERIZON Global Asset Management, speaks fluently on the product, “ We took our world class network and developed devices to track environmental conditions. This device allows people to understand what’s happening not only with the location of that asset, but also if it is too hot or too cold”. He describes the senor as “completely unique”, Chris Harrison, Shipping Manager, explains how products such as “Fish, beef, poultry, vaccines and insulin”, are protected and monitored by the device during shipping.
Trawler fisherman, Captain Dennis Woloshuck, Ocean Venture, in the VERIZON advertisement confidently states, “ I catch all this beautiful fish, but once its out of my hands I have no control over it. If you have a sensor that can keep track of your product, it can keep everyone honest that way”.
With trillions of transactions a year, a good competent network is vitally important and not many companies on the world have the capacity to handle such volume. There is nothing fishy about VERIZON, they have proven to have a grip on it with their little tiny sensor that is “keeping the food chain safe”.